The Golden State Valkyries may as well be in Valhalla (or Ballhalla, as they call it). Shortly after the team shared its season two promotional campaign, CNBC deemed the Valks a billion-dollar franchise — the first in women’s sports history. That’s no accident. Valkyries president Jess Smith and her team have been busy building a juggernaut brand — and in a region full of fervent fans and powerful sponsors, that becomes a billion-dollar pursuit. Last month, we spoke with Smith about the strategies she’s implemented to reach this pinnacle, as well as what’s going to keep the club climbing in year two.

The PWHL is getting bigger and better…literally. After adding an expansion franchise in Detroit last week, the league announced new teams in Hamilton, ON, and Las Vegas, NV, yesterday. If those cities weren’t on your bingo card, you wouldn’t be alone — but each market brings its own value to the league. Feeling pucky.

Earlier this week, Nielsen shared WNBA viewership insights from the 2025 season and the 2026 WNBA Draft. The numbers show impressive overall success, as well as high growth in specific demographics and regional markets. That, coupled with brand-new viewership data from ESPN, illustrates that the league is stronger than ever in year 30. Let’s get into the paint.

Pass the maple syrup because there’s an All-Canadian team PWHL final on deck, beginning tomorrow. Here’s how it happened.

Canadian mattress brand Endy is returning as the WNBA’s official sleep partner in Canada, touting a new campaign that stars Canadian athletes across the league. The move doubles down on impressive fan growth in the country, which both Canadian and multinational brands are noting.

The Justin Bieber Hallelujah magic came through last night because there’s an All-Canadian team PWHL final on deck, beginning tomorrow. Hold onto your Timbits — here’s how it happened.

From expansion team debuts to long overdue homecomings, WNBA opening weekend more than lived up to the hype. Jaws? Still dropped.

This year, the Dallas Wings got lucky again. They landed back-to-back No. 1 overall picks, first choosing Paige Bueckers in 2025, then Bueckers’ former teammate Azzi Fudd just a month ago. (The pair are an item on and off the court, but don’t ask the club about it.) In April, we chatted with Wings CEO Greg Bibb about how the team has flourished under his tenure and the hype around the Dallas market, for W fans and brands alike. Everything’s bigger in Texas, after all.

And just like that, one team is one win away from clinching their spot in the PWHL Finals. Scroll on for all the puck party details.

Keeping track of all the playoff action in the NHL and NBA is a full-time job. Good thing your sporty bestie is here to help manage the plethora of playoff games. Let’s do this.

The offseason in one word? Transformational. The WNBA and its players’ association agreed to a groundbreaking seven-year collective bargaining agreement (CBA) less than a month ago, ushering in a new (and more lucrative) era of women’s basketball.

After three years of playing games in the Detroit market, the PWHL is finally ready to commit to the city. The league announced yesterday that it’s expanding to Detroit, MI, after hosting four games there.