Softball | The GIST

Previewing the 64-team NCAA softball tournament

The 64-team NCAA softball national championship tournament swings into action today with 16 double-elimination Regionals on deck. It’s all part of a massive moment for the sport before the Athletes Unlimited Softball League (AUSL) season begins next month. Batter up, baby.

May 15, 2026

Previewing the inaugural best-of-three Athletes Unlimited Softball League championship

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One historic inaugural regular season full of groundbreaking deals, record attendance, and truly beautiful partnerships later, the Talons and Bandits will face off in the first-ever Athletes Unlimited Softball League (AUSL) championship series, hosted at famed Rhoads Stadium in Tuscaloosa, Alabama, beginning tomorrow at 3 p.m. ET.

July 25, 2025

Sephora teams up with AUSL in latest beauty-related women’s sports sponsorship

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Today, Athletes Unlimited Softball League (AUSL) announced that Sephora will become its exclusive beauty partner and presenting sponsor of its AUSL Championship series, which airs on ESPN this weekend. While Sephora isn’t the first beauty brand to join the women’s game, it’s gaining ground and further cementing its status as the beauty industry’s top dog.

July 21, 2025

Women’s College World Series reaches winner-take-all Game 3 as AUSL prepares for launch

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Not done yet. No. 12 seed Texas Tech softball beat No. 6 seed Texas 4–3 in last night’s Women’s College World Series (WCWS) final Game 2, forcing a winner-take-all Game 3 tonight at 8 p.m. ET.

June 06, 2025

Texas and Texas Tech to meet in Women’s College World Series final

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And then there were two. The best-of-three Women’s College World Series (WCWS) championship series begins tonight at 8 p.m. ET, featuring last year’s runner-up, No. 6 seed Texas, vs. No. 12 Texas Tech, fresh off a stunning upset of the sport’s greatest dynasty. Let’s tee it up.

June 04, 2025

MLB invests in pro softball, Women’s College World Series opens with a bang

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Yesterday was like Christmas for softball fans, starting with the news that MLB will make a strategic investment in the Athletes Unlimited Softball League (AUSL) ahead of their debut season next week, followed by a high-octane opening day of the Women’s College World Series (WCWS). Let’s unpack all the latest.

May 30, 2025

MLB investment in AUSL signals a new era in relations between men’s and women’s sports

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Yesterday, MLB announced a sizable strategic investment in Athletes Unlimited Softball League (AUSL), which hits off its inaugural season next week. It’s a major move to see MLB backing AUSL off the bat and represents a shift in how established men’s sports leagues are approaching startup women’s leagues.

May 30, 2025

Previewing the 2025 Women’s College World Series

Sports News

Previewing the 2025 Women’s College World Series

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May 28, 2025

Merry Women’s College World Series (WCWS) eve to all who celebrate — the eight-team NCAA softball championship tournament begins from hallowed Oklahoma City with tomorrow’s four-game opening slate. Here’s everything you need to know before the first pitch is thrown.

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The GIST of It Podcast

Ep #558

Spilling World Cup tea and talking tequila with Tobin Heath & Christen Press

May 21, 2026

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Spilling World Cup tea and talking tequila with Tobin Heath & Christen Press

The men’s FIFA World Cup is just three weeks away — which means it’s time to start studying up on the tournament’s biggest edition ever. Good thing USWNT legends Tobin Heath and Christen Press are today’s guests on The GIST of It, spilling the tea on their World Cup plans, the teams they’re most excited to cheer on, and their World Cup partnership with Don Julio 1942. Cheers to that.